Defigners

Habit-
changing

Defigners - UX & Digital Design Agency Utrecht - Hiretime_branding_defigners

Habit-changing design is about creating positive impact, guiding users toward better choices. We focus on designs that inspire and make a difference because design should have a purpose.


Why habit-changing design matters

Design has the power to influence behavior and drive meaningful change. A well-designed product or brand can improve inclusivity, diversity, and innovation, making a lasting impact on users’ lives. That’s why we’re committed to creating designs that foster positive habits while also advancing social good. For us, it’s about crafting experiences that are functional, enjoyable, and contribute to a better world.


Making hiring more human with Hiretime

When Hiretime approached us, they had a clear vision: to create a more inclusive and human hiring process. They wanted to shift the focus from resumes to real connections by introducing video interviews as the first step in recruitment. We were excited to join forces with them, helping shape the brand and thinking through the app’s functionality.

Together, we crafted a platform that’s intuitive, welcoming, and puts people at the center. From branding to user experience, every element was designed to make the hiring process more genuine and fair, giving candidates a chance to be seen for who they are.

The result? A tool that we’re proud to have helped create, one that’s changing the way companies connect with potential hires. Check out the case.


Our approach to habit-changing design

We work best with clients who share our ambition to create positive change through design. If you’re looking to influence behavior, improve inclusivity, or drive innovation, we’re excited to collaborate with you. Our approach is rooted in a shared commitment to making things better.

We start by understanding your vision and the habits you want to influence. Together, we explore how we can creatively shape your brand or product to achieve those goals. Our process is collaborative—we’re here to think with you, to push boundaries, and to bring fresh, creative solutions to the table. We believe that by combining our creative expertise with your unique insights, we can craft designs that not only look great but also drive meaningful, habit-changing outcomes.


Bringing Civinc's vision to life

When Civinc approached us, they had a groundbreaking platform designed to transform how leaders connect with their teams, but they needed a brand that truly captured that innovation. We worked closely with them to create a tone of voice that speaks directly to people leaders, conveying trust and approachability. Our branding and illustrations were designed to enhance the overall experience, making complex topics feel accessible and engaging.

The result? A cohesive brand identity that not only looks great but also supports Civinc’s mission to make workplace conversations more meaningful and efficient. Check out the case.

Creating
brands

We specialize in crafting unique brand identities that resonate with audiences, helping businesses stand out in competitive markets and leave a lasting impression.

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Digital products

Our expertise in UX and digital product design ensures seamless user experiences and innovative solutions that enhance engagement and drive business growth.

Read more about digital products