Defigners

Creating
brands

DEFIGNERS - Landscape-header-branding

Branding is the heart and soul of your business, shaping how people perceive and remember you. It’s about crafting a unique identity that resonates and stands out in every interaction. We love branding because it’s the perfect blend of creativity and strategy, bringing your story to life.


Why a strong branding can help you stand out

A strong brand is essential because it’s your company’s first impression and lasting impact. It differentiates you from competitors, builds trust with your audience, and fosters loyalty. That’s why we’re passionate about working with habit-changing brands businesses that aim to make a real difference. For us, it’s about helping you create a brand that not only looks great but also drives meaningful connections and long-term success.


Bringing Civinc's vision to life

When Civinc approached us, they had a groundbreaking platform designed to transform how leaders connect with their teams, but they needed a brand that truly captured that innovation. We worked closely with them to create a tone of voice that speaks directly to people leaders, conveying trust and approachability. Our branding and illustrations were designed to enhance the overall experience, making complex topics feel accessible and engaging.

The result? A cohesive brand identity that not only looks great but also supports Civinc’s mission to make workplace conversations more meaningful and efficient. Check out the case.


Our branding approach

We take branding seriously, but we also believe it should be fun. Our approach starts with strategic sessions where we get to know you, what drives you, what you stand for, and where you want to go. Then, we dig into research, exploring your market, checking out the competition, and understanding your audience to find the sweet spot where your brand can shine.

Next comes the creative part, where we sketch out ideas and play with possibilities, bringing your brand to life one doodle at a time. We’ll share these concepts with you, finding the perfect fit that feels just right. Finally, we pull everything together into a complete brand experience, logos, color schemes, and all, creating something unmistakably you. To keep your brand consistent as you grow, we’ll also provide brand guides and templates, making it easy to stay on point.


Elevating Zilvermax with bold branding

When Zilvermax needed a brand that captured their mission to help people make their biggest plans a reality, we were excited to step in. Through a strategic session, we helped craft their tone of voice and came up with the tagline “Leef groots” (Live Big). This idea led us to view the entire brand through an adventurous lens. The result was a visual identity that feels bold and free-spirited, setting Zilvermax apart from the competition.

Digital
products

Our expertise in digital product design ensures seamless user experiences and innovative solutions that enhance engagement and drive business growth.

Read more about digital products

Changing
habits

Through strategic design and user-focused approaches, we empower brands to influence positive behavior change, creating meaningful impacts on the lives of their customers.

Read more about changing habits