Let's make waves!
12 November 2025
A few years ago, we helped MakeWaves build their brand identity, a platform that celebrates the power of music, makers and stories that move people. Since then, the brand has grown, along with the need for more focus and refinement. Time for an update: less noise, more direction, and a stronger foundation for the next phase of MakeWaves.
A brand that keeps moving
MakeWaves stands for creativity, energy and connection. In this new phase, we refined the brand identity to make those values speak more clearly. The visual language has been simplified, bringing more calm, more space and a stronger focus on content. We worked towards a balance between expression and simplicity, allowing the brand to keep evolving without losing its distinctive character.
Bringing the brand to life
The renewed identity will be rolled out step by step across all communication. We have already provided a first glimpse of where the brand can grow. From Spotify covers and social content to communication materials and website design. This direction shows how MakeWaves can continue to strengthen its story with more focus and consistency, while keeping the same creative energy.
