Due to the arrival of COVID-19, more and more events are moving to the digital landscape. With an eye on the future, we developed an online trade show experience together with Univate for companies that want to approach their events a little differently in the future.
Despite the complexity of the Univate tool, our mission was to make Univate’s digital venue as accessible as possible to a wide audience. This meant focusing not only on a modern UI language but also on minimizing complexity and microinteractions. After all, the digital venue is for everyone.
By creating clickable prototypes from the very beginning of the project, we were quickly able to build an intuitive flow and avoid major UX issues. This allowed us to create a user interface that is not only incredibly easy to use but also adapts to the event.
To ensure the platform can adapt to any event, we developed a dynamic interface specifically for Univate. This allows for customized look-and-feel adjustments with just a few simple tweaks for each organization.
In addition to this flexible interface, we defined a custom digital identity for Univate, setting the platform apart from other providers. We created an accessible yet recognizable brand language that is seamlessly integrated throughout the platform.
